ABOUT
I've spent two decades translating highly complex, emerging technologies into intuitive experiences that meet both user and business goals. Over the last several years I've integrated advanced Ai workflows and prompting techniques into my design process, greatly accelerating the cycle of planning, design, and development.
20+
Years of Exp.
50+
Projects Done
PROJECTS
Every project below started with the same challenge: understand the domain, learn how users make decisions, and design solutions that support them while meeting technical and business requirements.
Created a platform for exploring very large network graphs through Ai generated clustering, semantic zooming, and multi level interaction. The system made complex machine learning graph structures readable while preserving user orientation, behavioral relationships, and investigative flow.
Designed Sentient Aware as a proof-of-concept Ai shopping experience for Shoes.com, pioneering early human-Ai interaction patterns built around image-based search, evolutionary algorithms, and mobile-first product discovery (reconstruction shown below). Created interaction patterns that built a clear and intuitive rhythm between fast visual selections and the system’s Ai driven responses.
Architected end-to-end UX for a machine learning based threat detection platform serving security analysts. Designed multi-scale graph workflows that transformed large enterprise networks into interpretable layers for investigation, along with time-based exploration and human-in-the-loop controls.
Led UX and visual design for a key HP.com Shopping initiative that evolved into HP Product Advisor, a guided experience for helping small-business customers configure hardware and managed IT purchases. Combined business-goal-driven workflow design with rapid sprint-based prototyping to align stakeholders and developers, accelerating product feasibility, alignment, and delivery.
Led the redesign of NBA Video, NBA News and the overall user experience for NBA Digital initiatives, including rearchitecting site navigation, the home page, key content sections, community and social features. Played a key role in making the 2008–2009 season relaunch of NBA.com the most successful digital release in Turner Sports history.
Led product redesign for ADP’s GlobalView and Workforce Now HR SaaS products. Simplified complex legacy workflows, improved navigation and information architecture, and resolved major usability problems. Used large-scale prototyping and usability testing to validate the redesign and overcome internal resistance.
I founded Soteria Studios as a commercial design and 3D studio. As generative Ai tools matured, the work expanded into image, video, motion, and front-end workflows, making it possible to explore ideas at much higher fidelity earlier in the process. Combined with two decades of product design experience, these capabilities significantly accelerate planning, requirement definition, and stakeholder alignment, helping teams move into execution with greater clarity.
Led UX across nine game teams at Kabam, simplifying complex in-game commerce and social systems while helping teams balance usability with gameplay. Established shared UX tools, reusable patterns, and cross-team design practices that improved consistency across titles.
Led the digital migration of 12 million Bank One users to Chase.com during the Bank One merger. Went on to complete seven full life cycle projects, including enrollment and authentication for all Chase Online properties, redesign of the credit card servicing site, and online account and loan origination tools.
Led UX for Phase 3 of CokeCatalog.com, a large-scale B2B ecommerce platform for direct-to-supplier product sales. Delivered practical navigation and usability improvements inside a legacy system with significant architectural constraints.
Joined Internap through IxD Solutions to rescue a redesign already underway under partial constraints, improving dashboard usability, clarifying information architecture, and surfacing product gaps through heuristic and competitive review.
Modernized Colonial Life's insurance enrollment setup experience by replacing a training-intensive legacy process with a dynamic four-step workflow and a status explorer that gave agents immediate visibility into progress, errors, and completion state.
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