Created a commercial studio focused on advanced generative pipelines, building optimized design workflows that combined creative skill, automation, and Ai tools to deliver production work with exceptional speed and quality.

• Developed Ai workflows that moved from ideation and requirements into functional site structures, using agentic coding tools to generate HTML prototypes and early site implementations.
• Built a set of workflows that used generative Ai to accelerate UX design, motion design, video, illustration, and 3D work, making it possible to produce high quality content without relying on large teams.
• Identified limitations in early generative Ai video tools and suggested the first frame last frame Ai video feature in late 2023, submitting detailed requirements to Runway that became one of the most widely used features in Ai video generation the following year.

Created a platform for intuitive exploration of large network graphs using Ai generated clustering, multi-level semantic layers, and 3D visualization to surface critical paths and relevant behavior at each depth. Pivoted to founding a studio to focus on 3D and Ai driven creative work.

• Built the system as a modeless, single pane workspace where zooming into Ai generated semantic layers was the core interaction. The same controls worked at every level, from the full network to individual nodes and edges, maintaining strong user orientation and navigational control.
• Designed a domain agnostic, multi-level semantic model that made very large machine learning graphs readable without losing the underlying clustering or behavioral relationships.
• Created a custom vector-based system that kept memory use low while supporting smooth zooming, clear visual cues, and consistent behavior across more than ten thousand interactive elements.
• Added practical tools for looking at behavior over time, including event centered scrubbing and simple upstream and downstream tracing so analysts could replay and understand what happened without switching to separate tools.

Designed the world's first Ai powered shopping agent, Sentient Aware, pioneering new interaction patterns built on image-based search, evolutionary algorithms, and early generative techniques while working within the limits of 2015 era Ai.

• Worked with machine learning and data science teams to understand early Ai models including convolutional neural networks, evolutionary algorithms, and early generative adversarial networks to learn how they supported image-based search.
• Designed the core interaction loop where users began with a text search, selected the closest visual match, and received ranked results, creating a clear and intuitive rhythm between user decisions and system feedback.
• Studied how people shop for shoes in the real world and uncovered the mental models they use to judge color, shape, texture, style, and occasion.
• Mapped user expectations to what early visual Ai could interpret, creating interactions that returned results consistent with how people intuitively thought about shopping for shoes on mobile and web.

Architected end to end UX for a machine learning based threat detection platform, collaborating with data scientists and security researchers to build behavior focused network visualization that surfaced anomalous activity across enterprise networks.

• Designed a multi scale, semantically aggregated graph visualization system using hierarchical abstraction and semantic zooming to transform enterprise networks with 10,000 plus nodes into interpretable layers for investigation and diagnosis.
• Conducted extensive user interviews with SOC analysts to understand how they mentally cluster network assets and think about threats, then translated those mental models into navigable graph workflows that supported rapid situational awareness.
• Designed time-based exploration and human in the loop interaction capabilities that allowed analysts to review how clusters and behaviors evolved over time, label and refine system generated groupings, and assess risk using threat and certainty scoring tied to user defined critical assets.

• Led UX and visual redesign for HP.com shopping targeting SMB market.
• Delivered production ready HTML prototypes ahead of SCRUM sprints.

• Directed UX across nine game teams.
• Shipped in game commerce and social features.
• Established user research and design system practices.

• Redesigned GlobalView HR SaaS platform with internationally distributed team.
• Resolved major usability issues in Workforce Now by simplifying workflows and introducing search functionality.